So, you’ve got an idea and you’re ready to try and communicate. For starters, determine if your invention details could be communicated or otherwise not. Ask your patent attorney if it is ok. In that case, then you will want how to pitch an invention idea to a company. Precisely what is a press release? In a nutshell, it’s a short, to-the-point news story that seeks to demonstrate the newsworthiness of a person, product or event. Pr releases are then e-mailed, snail-mailed or faxed to editors with the idea that the publication will pick up the story.
The sad simple truth is editors are bombarded with press releases. If you want to keep yours from the trash bin, here are a few simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The last thing they would like to take a look at is really a screaming advertisement masquerading as being a press release (think along the lines of: “NOTHING ELSE Want It ON THE MARKET!!!!”) Revenue for publications is founded on advertising revenue. This makes them very uninterested in publishing an advertisement to your product free of charge!
Arrive at the point. Focus on the newsworthy part of your invention. Describe the way your invention solves a problem. And then try to think beyond simply: “It saves money and time.” Be specific…This idea will keep you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw an enormous number of invention accolades also.
I can remember, as I’m sure a lot of it is possible to, when “bigger is better” was synonymous with cars and private transportation. Today, should there be this type of huge give attention to green energy and carbon emissions, “compact” is definitely the new Cadillac. Just turn on the television during any prime-time show and you’re likely to see a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the buzz given that they included numerous “green” transportation choices on their annual Best Inventions of the season list. Listed here are two to keep an eye out for in the future years: The Venturi Eclectic car runs solely on wind and solar technology. Plus, the Venturi doesn’t need to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car is due in 2008. The Town Car from MIT’s Media Lab is a two-seater, new invention ideas which can be examined from a designated location, then returned (just like a shopping cart) for any other station within the city. Due in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With all the way things are going, expect more big changes in how we communicate and the way we get around. Be sure to check out our next InventHelp blog, where we’ll explore more transportation innovations, including a new approach to fly in design!
Choose your magazines carefully. Say you’ve got a brand new fishing invention. Seems logical to deliver it to the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are usually looking for news about products already on the market, you might miss your audience altogether. Namely manufacturers and marketers, who debthr to read industry-specific trade publications. So as opposed to Sports Illustrated for your invention, why not try a trade publication like American Sport Fishing? This is when business information about new inventions might be picked up by an editor.
Go to a pro. Publicity is a time-consuming marketing activity, which explains why publicity releases are a part of product idea to industry services. If you’re not a client, you might want to consider getting a publicity firm that can handle the writing and distribution of releases for you personally. Many companies charge by the word for such services so make sure you ask about pricing at the start.