If you are the type of person who has a membership site or wants a membership site, you probably enjoy having fancy stuff, like to have the bells and whistles. And if a particular feature exists, in case a certain marketing tactic is achievable, you’re definitely going to consider to pursue it. Right? Wrong. You have to keep your site simple – since most individuals who will avoid keeping their internet site simple never get the site launched in the first place. The answer to most of the fancy stuff including split testing emails is you may not want to do it and there are many reasons why.
First of all, as opposed to split testing your emails, you should be concentrating on split testing your sales letter. You can spend all day testing and tracking and figuring things out, but at the end of the morning, you have the same round the clock that everyone else on earth does. Why would you waste it testing out silly things?
If somebody is on your own subscriber list and you’re likely to be broadcasting emails in their mind regularly and you’re going to be launching a product or service properly, meaning sending out 5 to 10 emails whenever you launch something, then they’re likely to start your email and then click on the link sooner or later. And in case not, they are merely not just a responsive subscriber. It doesn’t really matter if you split test emails simply so you send lots of emails.
Have you thought about open rates? Let me tell you something from the technical standpoint. When you test email open rates, what your autoresponder service does is embed a graphic within your email messages. Unfortunately, spammers also have this technique to figure out in the event the junk mail messages they send are in reality opened. For this particular very reason, many email clients block these kinds of trackers, which means that your open rate tracking is not really likely to be very accurate at all. If you get a 50% open rate, that doesn’t necessarily mean that only half of your subscribers have opened up your email, the number might be greater but the free email tracker for gmail is actually blocked inside their email client.
Things like subject line split testing, such things as open rates are certainly not very accurate anyway. Avoid the fancy stuff. In terms of integrating autoresponders along with your membership site, you should integrate an autoresponder along with your membership site. This is probably the things which is vital.
Have an opt-in box in your membership site and also have some sort of auto-subscribe functionality to automatically get a person who buys to your membership site to obtain on your own list which is offered with most membership software like Wishlist member.
Now, why would you need to have both? Why would you want to possess the auto-subscribe feature in addition to the manual subscribe feature within the membership site? Many reasons exist. Somebody might join your membership site then accidentally unsubscribe from the autoresponder sequence and they want to get joined back in. Make it easy so they can log on, enter their email address and name an additional time as well as return on the list. One more reason is the fact that some individuals have one current email address dedicated simply to processing their payments and the other towards receiving emails. When they happen to use their payment email whenever they join your membership site or fkafot just enter in the wrong email and for whatever reason, they’re failing to get your messages, they are able to opt in using that form on the inside for the current email address they are used to for receiving messages. Relatively easy.
Most fancy such things as split testing emails and tracking open rates are not important however, many fancy things, the basics, like integrating your membership site and your autoresponder is vital. It’s something to get told the best way to do some of these things, but wouldn’t it be nice to find out a genuine how-to step-by-step video, taking you through the hand, and walking you through all the way? I believe so.